BORN TO
BUILD PLAY.
Stevin John and toy industry veteran Daniel DeLapa team up to connect content and toys.
AN IDEA BUILT FOR THE SCREEN. AND THE SHELF.
Kidscreen covered the launch of Born To Play, bringing together toy industry veteran Daniel DeLapa and Blippi creator Stevin John.
The company’s launch announcement introduced Stevin as Chief Content Officer and Partner, combining his experience creating children’s entertainment with DeLapa’s toy industry background.
The plan: develop toys across multiple categories alongside family-friendly video content, strengthening the connection between what audiences watch and how they play. Original ideas, community, and coordinated product and content development were central to the company’s introduction.
Launch recap verified against Born To Play’s announcement. The original Kidscreen coverage is linked below.