CREATORS.
COLLABORATORS.
Stevin John joins a conversation about the next chapter of creator partnerships in children’s entertainment.
BUILDING TOGETHER. THINKING AHEAD.
At Kidscreen Summit in San Diego, Stevin joined Laura Henderson of Spin Master and Chris M. Williams of pocket.watch for “Creators & Collaborators: Evolving partnerships in the kids space,” moderated by Kristen McGregor of Idea Farmer.
The session focused on how partnerships between YouTube creators and children’s companies have changed the entertainment business—and how those collaborations are adapting to new viewing habits, shifting platforms, and bigger brand ambitions.
The published program framed the discussion around lessons from early partnerships, what has changed, and where collaboration goes next. Stevin brought the perspective of building Blippi from digital content into a business spanning consumer products, licensing, and live experiences.
Session overview based on Kidscreen’s official program and speaker biography, rather than a transcript. Explore both below.